Lakers Sign Jersey Deal Worth $14 Million
The Lakers have signed a jersey fix deal with S.F.- based e-commerce organization Wish. The three-year agreement, as indicated by a source, is between $12-14M every year, putting it on the best tier of NBA jersey deals. The Warriors’ recent jersey deal with Rakuten is worth $20M every year yet in addition includes naming rights to the team’s practice office. Wish, founded in ’11, is a “digital mall” that sells discounted merchandise through an e-commerce stage. As indicated by the organization’s website, it is the 6th largest e-commerce organization on the planet. Lakers President of Business Operations Tim Harris said other elements of the Wish deal include an establishing sponsorship in team’s instructional hub, alongside signage and neighborliness in Staples Center. The Wish logo will likewise be on the team’s G-League South Bay Lakers franchise. IMG was the sales agency. “We talked to a bunch of companies,” Harris said. “We were hoping for a company that is more mobile facing, because it helps us to continue to connect with younger fans.”
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NBA JERSEY PATCHES PLANNED FOR ’17-18 SEASON
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TEAM
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SPONSOR
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76ers
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StubHub
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Bucks
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Harley-Davidson
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Cavaliers
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Goodyear
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Celtics
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GE
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Hawks
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Sharecare
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Heat
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Ultimate Software
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Jazz
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Qualtrics
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Kings
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Blue Diamond
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Lakers
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Wish
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Magic
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Walt Disney World
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Nets
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Infor
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Nuggets
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Western Union
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Pistons
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Flagstar Bank
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Raptors
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Sun Life
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T’Wolves
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Fitbit
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Warriors
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Rakuten
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Courtesy of Sports Business Daily
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